Outsourcing everything

There are things you cannot outsource. There are things that cannot be ‘Uber of this’ or ‘AirBnB of that’. As much as there are trends, we should not be enslaved to think that everything can be outsourced to cut cost or look sexy launching an app. There are many failure stories, that does not get your attention.

There’s so much of human touch needed in serving the customer now. Never been a time like this where products and services are sold in abundance, but customers want personal attention. This is a conundrum. Growth does not mean just achieving new numbers. Growth requires the expansion of your existing relationships with customers. When organizations outsource their core value areas for the sake of sanity and cost, brutal outcomes may happen.

For example: I was rudely surprised when I was treated badly by an insurance agent, when I needed their service the most. After 2 and half years of paying monthly premiums, here I was looking for the first service from them. The person had no regard for this. He treated me as one of those ( I understand there are bad customers ) crooked ones. I immediately got back to the sales person who sold me the policy. He understood. Patched things up. In insurance, what matters is that interaction the customer have once in a while. Those precious moments decide whether the customer would stay or not.

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