I needed to print something. One quoted Rs.63 per print. The other an astonishing Rs. 10 per print.

Rs. 63 had 3 nicely dressed receptionists in air conditioned room to serve me. Their role was to elaborate  the process of what it takes to print in this best place in town to print something. Nice fake smiles, no queues, treated as if I was so important to them. They talked to me looking at a price list.

Rs. 10 had no receptionist. No AC. There was a queue. The printers talked to me direct. They explained how to get the best quality with in a reasonable price on the day I wanted to get them. They smiled briefly in between important details. They worked the final price pecking on a calculator. I knew what I was paying for. Deal.