Growth Hacking

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Last week, I did an interactive session on Growth Hacking at a startup workshop. First thing I mentioned was that growth is a relative term. It means different things to different people and organisations.

Massive crowd pullers like Air BnB, facebook and instagram heroic stories are plenty on internet and I hear them thrown around in forums very losely.

Here’s the thing, most of us, will not build an Instagram. What startups need to understand is, ten customers who will pay you is a good start.

I know a company housed in World Trade Centre that has only 4 clients, but their revenue is growing year on year.

I know a sillara kade ( corner grocery shop) which is surviving despite flashy super markets popping up around it. Secret is this grocery shop does not try to be a super market. They know what their customers want and offer that consistently: giving good quality food items at a cheaper price, credit limits to good customers and by keeping the overheads to a minimal. It has survived 15 years doing just that. That shop made sure the owner had money to put food on the table and send his kids to school.

What growth is, depends on your priority. It is NOT just the number of users in your app, not just the number of views of your Instagram video. For me it is the number of customers who are willing to pay you to get the services you offer. You don’t need to go after more and more customers all the time, sometimes you just have to treat the existing customers well. You will know the power of a happy customer, only when you have survived to have few of them. 🙂

Business Consultant – Social technopreneur – Educationist

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