Many organisations have called themselves digital before Covid19.
The pandemic identified all our camouflages.
These organisations had some of their marketing in digital but all other aspects were stuck in analog.They had the shock of their lives in 2020.Going forward now, we have the question in front of us: are we going back to what it was ?
Are we stepping back on the digital initiatives we have taken because we were forced during the pandemic?
Are we going to cancel the work from home because now we can come to office ?Nothing will make us prepared for the future, if digital is stuck in marketing. We need to move digital from marketing to the business model.If digital is not rooted in the business model, we can safely say, we are doing business as usual.