Remove myself from the equation

uber-driver

The vehicle in-front of the taxi I was traveling made a sudden lane change which prompted the driver to stand on his breaks. We were unharmed.

I said “ what a fool”, or something similar.

Ten seconds of silence and the driver said “ When I am on the road, and when I am behind the wheel, I remove myself from the equation”

“What do you mean?”

“My objective is to take my passenger from  A to B. What happens between A to B is my navigation. I should not involve in other’s matters”

“How do you keep that attitude all through out the day?”

“If I don’t do that, I go crazy, so I say a prayer in between rides and renew my peace”

I mentioned what Buddha has said, and he mentioned what Allah has said.

I got down and he was ready for the next ride.

Focus on customer behaviour

customer-behaviour

Arguments about technology changing needs of the customer is exciting, winding and depressing, because our assumptions are based on popular all or nothing trends. No, people don’t queue up for change in straight lines. It’s messy. So instead of zooming in on trends, try to zoom out and watch behaviour changes of people. You don’t need to be a tech wizard to observe people’s behaviours.

If tech changes everything, why there is still demand for printed books? printed news papers ?

If tech makes old structures go down, why Uber struggles in China, Taiwan and many East Asian countries ?

If digital music is the bomb, why still people call radio stations and request songs? Seriously?

While tech changes behaviour, it is vital to understand it doesn’t completely change the world as found in excited speeches of futurists. Strike a balance when you do your business planning.