Corona updates.

Sri Lanka is doing pretty well on COVID19.
People are back on to everything, going back to what it was like before. Masks are fast disappearing, social distancing…well what is that ?

Good thing is people hit hard by the lockdown can now get back on their feet.
Bad thing is going back to what it was, negate our learnings of the pandemic. Because…

IT IS NOT OVER.

Today’s ( Sep 15) Covid update:

USA, India and Brazil are hotspots. Global deaths are closing on that ominous number of 1 million.
Just let that sink in.
1,000,000 lives lost.
We are now immune to numbers. Numbers do not move us. The severity of the pandemic is like a bygone.

Our ways of living and trading have changed. What if there’s another wave ?

Which is why we need to get in to digital ways of life, with care.

If companies need to stay relevant in this VUCA world you need to get your business models digital, not just the marketing.

Universities, you need to get your courses online, fast.

Governments, there’s no better moment than this to make your e-gov services accessible to all.

There are good examples. But it should not stop there. It needs to get better.

Business as usual? Or go digital.

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Many organisations have called themselves digital before Covid19.
The pandemic identified all our camouflages.
These organisations had some of their marketing in digital but all other aspects were stuck in analog.They had the shock of their lives in 2020.Going forward now, we have the question in front of us: are we going back to what it was ?
Are we stepping back on the digital initiatives we have taken because we were forced during the pandemic?
Are we going to cancel the work from home because now we can come to office ?Nothing will make us prepared for the future, if digital is stuck in marketing. We need to move digital from marketing to the business model.If digital is not rooted in the business model, we can safely say, we are doing business as usual.