Growth Hacking

Last week, I did an interactive session on Growth Hacking at a startup workshop. First thing I mentioned was that growth is a relative term. It means different things to different people and organisations. Massive crowd pullers like Air BnB, facebook and instagram heroic stories are plenty on internet and I hear them thrown around in forums very losely. Here’s the thing, most of us, will not build an Instagram. What startups need to understand is, ten customers who will pay you is a good start. I know a company housed in World Trade Centre that has only 4 clients, but their revenue is growing year on year. I know a sillara kade ( corner grocery shop) which is surviving despite flashy super markets popping up around it. Secret is this grocery shop does not try to be a super market. They know what their customers want and offer that consistently: giving good quality food items at a cheaper price,

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