Sri Lankans did not like excessive netflix ads placed on youtube, right at the start of each video. This happened around new years eve. That felt like a nasty friend who goes and stand up right in-front of TV every time I start playing a video.

Direct disturbance of user, especially when that user ( me) is already a subscriber, is the polar opposite of permission to ask and sell. There’s no permission given in this forceful ad. I have waited in irritation for 4 seconds to pass to hit ‘skip ad’.

Throwing tons of ads on face of a user is not a good tactic. Not in 2019.

In-fact funny thing happened afterwards. I have unsubscribed netflix and subscribed to prime video. I am not saying those ads was the sole reason to switch, but I can safely say, that irritation was a trigger for me to find an alternative. Price wise it was a $12 to $5 switch. That made it more easier.

Both mega budget movies from Shahrukh Khan and Aamir Khan at the end of 2018 have failed at box office. Usual thinking of big Khans pulling crowds have come to a grinding halt.

Because of social media. The early adopters ( first day viewers) posted negative comments on social media and the audience got thinner ever since.

Quality realistic movies like ‘Baadhai Ho’ have done surprisingly well at bollywood Box office. ‘Sacred Games’, the Indian Netflix series have done well. Internationally ‘Bird Box’ was a sensation.

Goes on to say, in social media driven age, our online opinions drive the demand up or down. Digital content is freaking transparent . No fake news can get you to go in to a cinema hall and make you pay.

I used to be a quality connoisseur, when it came to movies. Back in 2002, when VCD was the bomb, I did not give in to camera copies. I would wait diligently for the best version to pop up. When things were in abundance around 2010 with torrents, still I was selective. I needed the best quality ones. I would go to movie theatres even when I could not afford, because I wanted the best quality. Whenever I am out of the country, I visit a IMAX theatre where available. I do not have TV at home for more than 10 years now. I do not intend to buy one in future.

End of 2017, here I am watching movies and TV series on Netflix (mostly) and iflix.

Netflix original TV series content is so good and addictive. I am more in to TV series than movies now. TV series have more time and space to detail out a story in depth. I never thought I would watch TV series on a ipad or a small screen mobile phone, yet I do now. Because I am struggling for time. I do not have time to be in-front of a TV. But I do have unproductive time chunks wasted in traffic. Also in between meetings, waiting in a cafe. It is good to catch up on to a 15 mts of TV time on my mobile. This has replaced my novel reading. I do not know if it is a good thing. But I do know I am looking forward to some good TV content.

Good quality story telling in high definition, easy access, value for money monthly subscription models, tailored suggestions based on my viewing history are all shifting me to digital streaming entertainment. It’s so exciting. It’s my duty to balance it out. Because one can easily get addicted.