Both mega budget movies from Shahrukh Khan and Aamir Khan at the end of 2018 have failed at box office. Usual thinking of big Khans pulling crowds have come to a grinding halt.

Because of social media. The early adopters ( first day viewers) posted negative comments on social media and the audience got thinner ever since.

Quality realistic movies like ‘Baadhai Ho’ have done surprisingly well at bollywood Box office. ‘Sacred Games’, the Indian Netflix series have done well. Internationally ‘Bird Box’ was a sensation.

Goes on to say, in social media driven age, our online opinions drive the demand up or down. Digital content is freaking transparent . No fake news can get you to go in to a cinema hall and make you pay.